At the official launch, Minister for Justice, Helen McEntee T.D., said: ‘The Boyne Valley Tourism Strategy has a clear vision that will develop, strengthen and grow our already vibrant Tourism industry in county Meath and Louth. We are so fortunate to live in a region steeped in heritage, culture & food. I am looking forward to working with both Council’s on helping to implement this strategy going forward and help to clearly put the Boyne Valley Region on the world map as a leading experiential destination’.
The strategy outlines 16 recommendations and seven strategic objectives. The new strategy also identified six new projects capable of contributing to the transformation of tourism in Meath and Louth. Projects include the Boyne Valley National Park, Boyne Valley Food Development, Coastal Tourism Development, Accommodation Growth, Development of Greenways, and Heritage Assets.
Cathaoirleach of Louth County Council, Cllr. Kevin Callan added: “I am delighted to welcome this ambitious tourism strategy for Louth and Meath. This comprehensive plan aims to position the Boyne Valley as one of the foremost experiential destinations globally. The Boyne Valley, renowned for its rich culture and heritage, boasts a captivating coastline, picturesque villages and towns, and an extensive network of greenways. These features combine to offer visitors a diverse range of memorable and unique experiences, including visits to ancient historical sites, outdoor activities, and authentic local cuisine.”
Chief Executive of Meath County Council, Kieran Kehoe said: “Our planned investment in tourism under this strategy, including for projects such as the development of Boyne Valley National Park with key stakeholders, Boyne Valley Food Development, Coastal Tourism Development, along with our active travel network incorporating the Boyne Valley to Lakelands Greenway and the East Coast Greenway, demonstrate an ambitious but sustainable approach to tourism.
The positive economic impact and job opportunities that tourism can generate are widely recognised. However, our ambition for growth is complemented by a strong dedication to preserving the natural environment and cultural heritage and actively involving the local community. Our collaborative efforts with key partners, including Fáilte Ireland in the Boyne Valley region, have been central in shaping a comprehensive strategy that reflects our shared commitment to promoting sustainable and authentic tourism in the Boyne Valley region.”
Cathaoirleach Cllr. Sharon Tolan added: “This strategy will not only focus on our wealth of heritage, our beautiful River Boyne, our blue flag beach in Bettystown and our myths and legends, but it will also introduce the diverse range of experiences a visitor will encounter in the Boyne Valley through our adventure product, food and drink, music, arts, Irish culture and Gaeltacht’s. I am personally very pleased to see a focus on the Coast and an action to explore the development of the Coast for tourism.”
Temporary Chief Executive at Louth County Council, Joe McGuinness, said: “Louth County Council is delighted to welcome the launch of the new seven-year tourism strategy for the Boyne Valley, which has a clear aim to develop and enhance the huge potential of this region. The specific projects identified provide a real opportunity for further growth in the tourism industry in Louth, and the strategy overall will certainly put the Boyne Valley on the map as a premier international destination.”
Download The Boyne Valley Tourism Strategy 2024-2030 here.