About Boyne Valley Tourism
New Membership provides information for new members wishing to join.
About Boyne Valley Tourism
Boyne Valley Tourism was set up by the tourism trade and Meath County Council in 1993. It is the county promotional, marketing and development company for tourism in County Meath, Ireland. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of the Boyne Valley as a tourist destination. Boyne Valley Tourism carries out promotional work in both the domestic and overseas markets along with encouraging new quality tourism investment and the improvement of the existing product.
Boyne Valley Tourism works closely with the tourism trade, Meath County Council, Louth County Council, Failte Ireland and Tourism Ireland to achieve its objectives of increasing visitor numbers and revenue to the Boyne Valley.
The work carried out by Boyne Valley Tourism includes the development, production and distribution of promotional brochures; major media campaigns to encourage new tourism business to the Boyne Valley; attendance at overseas and domestic promotional fairs and exhibitions; servicing tourist enquiries; managing and updating www.discoverboynevalley.ie ; promotiong a vibrant image of the Boyne Valley through pro-active online marketing and use of social media; the development of signature festivals such as the Spirits of Meath Halloween Festival; promoting new quality investment projects and the improvement of existing products.
The functions of Boyne Valley Tourism are outlined below:
Boyne Valley Tourism Mission Statement
Boyne Valley Tourism is the joint county promotional, marketing and development company for tourism in Boyne Valley. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of Meath as one of Ireland's most invigorating visitor destinations
Role of Boyne Valley Tourism
The role of Boyne Valley Tourism is divided between Marketing and Product Development
Marketing: The promotion of the Boyne Valley as one of Ireland's leading visitor destinations both at home & abroad.
Product Development: To encourage new investment and the development of existing tourism enterprises
Functions of Boyne Valley Tourism
- To promote the Boyne Valley as one of Ireland's leading visitor destinations in both the domestic and overseas market
- To encourage and assist the improvement of the tourism product in the Boyne Valley to exceed international standards
- To liase and co-operate with Government Departments, State Agencies and any other Bodies as may be appropriate in the interest of Tourism in the Boyne Valley.
- To increase the level of awareness and appreciation of the value of the Tourism industry throughout the Boyne Valley.
Board of Directors
A new board of directors is elected by the tourism trade in the spring of each year. The Board represents all sectors of the tourism industry including hotels, restaurants, attractions and activities, crafts and festivals, bed and breakfasts and self catering along with public representatives from Meath County Council, Kells, Trim and Navan Town Councils.
The board of directors oversees the implementation of the tourism strategy in the Boyne Valley. Tourism has been recognised as an area which has the capacity to stimulate economic recovery. The board is viewing this period as a time to gather the tourism trade together to implement common goals with the ultimate goal of increasing visitors to Boyne Valley.
Hotels, Andrew Greenslade
B&B, Guesthouses, Self Catering, Hostels, Mary Lydon
Licensed Vintners, Orna Flannery
Outdoor Pursuits / Adventure, Niamh Reynolds
Restaurants, Carmel Corrigan
Crafts / Festivals & Events, Gillian Gott
Corporate Sponsorship, David Robinson
Chamber of Commerce, John V Farrelly
Meath County Council CEO, Jackie Maguire
Meath County Council (Kells Municipal District), Cllr. David Gilroy
Meath County Council (Kells Municipal District), Cllr. Johnny Guirke
Meath County Council (Laytown/Bettystown Municipal District), Cllr. Sharon Tolan
Meath County Council (Trim Municipal District), Cllr. Noel French
Meath County Council (Trim Municipal District), Cllr. Ronan McKenna
Ms Paula McCaul, Boyne Valley Tourism
Ms Michele Whelan, Boyne Valley Tourism Officer