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ERP Ireland appeals to consumers to have a Green Christmas and recycle batteries to Power Positivity at Barretstown - Barretstown offers free, specially designed camps and programmes for children and their families living with a serious illness – supported behind the scenes by 24-hour on site medical and nursing care

Date Released: 07 December 2017

Batteries for Barretstown

ERP Ireland appeals to consumers to have a Green Christmas and recycle batteries to Power Positivity at Barretstown

 

30 million AA batteries purchased in the run up to Christmas

 

30% of all batteries placed on the market across the year

 

04th December 2017 - With 30% of all batteries purchased in the run up to Christmas, equating to 30 million AA batteries, ERP is reminding consumers of the importance of having a Green Christmas this year and helping to ‘Power Positivity’ at Barretstown.   ‘Batteries for Barretstown’ is a three-year initiative aimed at increasing awareness of battery recycling and raising much-needed funds for the children’s charity Barretstown for children and families affected by serious illness. 

Branded waste battery collection points have been set-up in Lidl stores nationwide to assist with battery recycling and to help raise vital funds for Barretstown camps.  Batteries can also be recycled free of charge in any retail store selling batteries, in schools, libraries, civic amenity sites or at ERP’s free recycling events held across the country.

Martin Tobin, CEO, ERP, said, “We at ERP Ireland want to wish everyone a Merry Green Christmas and remind people to recycle their batteries and support our ‘Batteries for Barretstown’ campaign.  With the equivalent of 30 million AA batteries bought over the Christmas period – it is timely to remind consumers to dispose of their used batteries at their local Lidl store when buying new ones.  Batteries can also be recycled free of charge in any shop selling batteries, in schools, libraries, civic amenity sites and all batteries collected will contribute towards the initiative and raise much-needed funds for this worthy children’s charity.

Almost 50% of batteries sold end up in landfill because they’ve been thrown out in domestic waste, and so the valuable materials inside are lost forever. We hope our ‘Batteries for Barretstown’ campaign will raise awareness of the ease by which batteries can be recycled.”

Dee Ahearn, CEO, Barretstown said, “Once again we are appealing to consumers to be environmentally aware this Christmas and Power Positivity at Barretstown, and help us bring more families and children through our residential and outreach programmes. Why not give Mother Nature a present this Christmas and bring back your used batteries for recycling to any ERP Ireland and Lidl battery collection point and support Barretstown this festive season?”.

Deirdre Ryan, Head of CSR, Lidl, “We want to remind our customers to have a green Christmas and recycle their batteries and help Power Positivity at Barretstown. Lidl Ireland has been actively moving towards a more sustainable business model and we are delighted to support ‘Batteries for Barretstown’.  There is an onus on consumers and on businesses to be more environmentally conscious this Christmas and we hope that our instore battery collection points will encourage our shoppers to think about their habits and dispose of their batteries in a sustainable way.”

Funds raised by ‘Batteries for Barretstown’ help to Power Positivity by funding the charity’s energy costs over the next three years.  ‘Batteries for Barretstown’ is running in ERP’s eight counties (Louth, Meath, Monaghan, Dublin Fingal, Limerick, Cavan, Clare and Kerry).  ERP has distributed ‘Batteries for Barretstown’ recycling boxes to schools, libraries and retail outlets to support the campaign.

 

For further information contact:  Catherine Walsh, The Reputations Agency at: (01) 6618915 or (087) 2689532

 

ERP

European Recycling Platform (ERP) was founded in 2002 as the first pan-European organisation to implement the European Union’s regulations on the recycling of electrical and electronic waste (WEEE Directive). ERP now manages a consolidated network and has developed vast international expertise, expanding its recycling services to include batteries as well as packaging.  European Recycling Platform Ireland DAC was established in 2005 as a result of the success and expansion of ERP across Europe. They are Ireland’s only pan-European compliance scheme, providing WEEE and Waste Battery compliance and a B2B service to members.  In 2016, ERP collected 318 tonnes or 52% of all batteries placed on the market in Ireland by their members far exceeding the 45% target.  This incredible achievement represents a 56.6% increase on 2015 figures.

 

Barretstown Camps

Barretstown offers free, specially designed camps and programmes for children and their families living with a serious illness – supported behind the scenes by 24-hour on site medical and nursing care.  All of the children and their families attend Barretstown free of charge. Everything is provided onsite, including accommodation, food and medical assistance, and all are provided at no cost to the families.  Barretstown is supported by donations and by the fundraising efforts of corporate supporters, individuals and community groups.  Barretstown is recognised as a centre of excellence in childhood cancer care and other serious illnesses. Children are referred to Barretstown based on their medical needs. 

 

 

 

 

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